fuse - July 2011

MAC Sponsorship Engagement Campaign

The Motor Accident Commission (MAC) sought new ways to better activate their sponsorship of Schoolies Festival. Leveraging the insight that young people value the opinions of their peers above all others, our strategy began by creating the positive message, ‘Look Out For Your Mates’.

Mobile Financial Transactions

With the emergence of new online payment alternatives such as PayPal and Google’s recently announced Google Wallet, coupled with mobile internet now reaching 50% penetration amongst online Australians, paying for goods with your smartphone is on the way. And it might be here quicker than you think...

Sitecore Partnership

Fusion are pleased to announce a SA first, our newly signed partnership with Sitecore, a Content Management System used by millions world-wide. Sitecore is a high-end system that can sense and adapt to a customer’s needs in real time, seamlessly personalising content and tracking visitor activity. We see this as a useful tool for...

Munns iPad App and Website

After a discovery trip to Bunnings, we gained the insight that people had difficulty choosing from the huge range of lawn products on offer. With this mind, when designing the wireframes for the Munns website, we crafted assets that could be easily re-purposed for an iPad app. Currently deployed within several...

Knowem.com

To avoid squatters impersonating you and (even worse) being found before you are when people search for your brand, we thought you might find knowem.com useful. It’s a free aggregation service that instantly checks if your company’s name, brands or trademarked terms are available (or stolen) on 550 Social Media networks...

Medallion Homes Brand Identity & Website

Illustrating the brand insights within their website design, we worked meticulously to bring Medallion’s expertise to the surface. Employing seductive video, interactive information panels and beautifully shot photography to tell their story throughout the website, we’ve created a digital...

Yalumba Intranet

The Yalumba Wine Company wanted to connect to hundreds of people who are geographically dispersed such as winemakers, vineyards crew and distributors. They needed an online communications platform to easily find and share information efficiently. During a...

Advantage SA Heaps Good App

People reckon SA is Heaps Good and it’s even easier to see why with the latest features we’ve added to the free Heaps Good mobile app. When people find something they love, they can now add and share it with friends via social media on Facebook and Twitter, as well as...

Pro AV Solutions Website

After battling with an old site and CMS that just wasn’t performing, Pro AV Solutions approached us for help to define, design, develop and deploy a great new site that not only solved their CMS problem, but also gave them a seamless e-commerce system that increased their national...

SACA West End Redbacks Website

To provide more prominence to the South Australian Cricket Association’s flagship team, the West End Redbacks, we created a new website specifically for the team to communicate directly with their fan base. Their new website features match reports, press releases, an image gallery, statistics data, a community news area and blog...

RDNS Re-brand

With the consolidation of two distinct arms of the organisation, one public and one private, and the expansion into Queensland, RDNS needed a unified brand strategy and positioning. Leading the team through an immersive Brand Focus process, we uncovered an incredible array of brand stories that illuminated the...

Social Media Panel

Gavin Klose recently spoke with a crowd of South Australian business people about mobile technology at the ‘Making Social Media’ event held by Advantage SA. Coupled with a live Twitter feed, #advsatalks, social media enthusiasts learnt about the emergence of...

New Office

Late last year we moved back to our old stomping ground of Rundle Street. We’re located on Level 2 at 199a, right next door to the Austral. The site is filled with light and warmth and has a beautiful acoustic ambience that provides the perfect creative environment for innovation.